Why shares are the new bricks and mortar (opens the source in a new tab)

KKReckons explainer: where new household wealth now comes from, why the shift is happening and what it means for renters.
Original graphic: KKReckonsView full size ↗
  • Households are now building more wealth from shares than from property: in 2025, 57% of new household wealth came from stocks and 15% from housing, reversing the past 25 years, the McKinsey Global Institute estimates.
  • In America stocks recently overtook property as a share of household wealth for the first time since the second world war, Goldman Sachs calculates, and young people priced out of homes are investing instead.
  • Slower house-price growth, booming equity markets and governments trimming tax breaks for property are all speeding the shift.
57%
of 2025’s new wealth from stocks
15%
from property

Why it matters For renters, especially the young, investing becomes a real path to wealth rather than a consolation prize for missing the housing ladder.

Other side Shares can crash faster than houses, and a home also gives shelter and a forced savings habit that a brokerage account doesn’t.

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