Everyone wants your attention, and media is changing because of it (opens the source in a new tab)
- Zee Entertainment MD-CEO Punit Goenka calls ‘M&E’ obsolete; he names it the content and attention (C&A) economy.
- One story now runs across TV, OTT, social media, live events and merchandise.
- He says policy remains archaic and should converge the way platforms have.
- C&A
- content + attention
- Archaic
- his view of policy
- Earned
- one moment at a time
Why it matters Studios now compete with reels and creators, not just rival channels.
Other side A broadcaster’s CEO wants lighter rules; viewers and creators may want stronger safeguards first.